Built by riders,
for riders.

Our Mission

Our mission is to make every rider the best rider they can be, free, and to prove that it works.

Why We Built It

Dave Keil, Jim Rice and Brent Wheeler have ridden since they were kids, and like almost every rider in this country they taught themselves: a weekend course for the license, some advice from friends, then years of figuring it out on the road. The techniques the best riders use have been in books and taught at the best schools for decades. Dave gave the best of those books to riding friends, and they went unread. Riding is fun; studying is not.

Crash data going back to the 1981 Hurt Report (the 1981 University of Southern California crash study) shows most motorcycle crashes come from the same few rider mistakes, and that most riders learned on their own. That is why seventeen riders die and about two hundred and forty are seriously injured on an average day in the United States, and why those numbers have not moved in decades. Nobody had built the path from licensed to good, so we did: free, for every rider, and built to be measured.

The ThrottleWise Ladder packs the best proven techniques and ways of thinking about public-road riding into short video lessons — each with a demonstration and a practice assignment.

Coming next: the ThrottleWise app will read what your bike's sensors record during practice and coach you — "improve this point" or "you nailed it, next lesson" — so any rider, anywhere, can train on their own schedule.

Climb it with us.

Our Values/Principles

• The Ladder will always be free to everyone
• Keep riders engaged in learning by keeping things fun and short and providing valuable rewards to encourage riders to progress

Our History

ThrottleWise is a labor of love that Dave Keil, Jim Rice, and Brent Wheeler have worked on for a couple of years. We love motorcycles and the motorcycle lifestyle! But too many riders never get past self-taught habits, and the numbers that follow from that were something we couldn't ignore. So we built ThrottleWise, and launched it on August 4, 2026.

Our goal is to make sure every rider has the best training they can get, always free of charge. Built by riders, for riders, and paid for by riders and the people who love them. Come on this wonderful ride with us!

Our Team

Contact

Email: info@throttlewise.org

Phone: (707) 408-8267